Author /

    Loading posts...
  • The language of colour:
    a lesson in getting it right

    Colour tells us so much about a brand. Consider this revamp of Oxfam’s signage. I’ve been walking past it on the opposite side of the street for a while now and wondered what the yellow wording says. Can you tell without squinting?

  • Agency acid test

    When you’re looking to appoint a marketing communications agency, how do you find your perfect match? It’s a big decision; you’re looking for a trusted partner with an intuitive understanding of what works for your brand

  • Call us old-fashioned, but…

    There’s something refreshing about being part of an industry where good old-fashioned hard work is seen as the best way to advance your career. A recent survey of UK and US graphic designers found, among other things…

  • Best and Last

    We wanted to tell you a little bit more about the people that are Solcroft – what they like and what they do when they’re not working for you. Here’s the first in our occasional series of ‘Best and Last’ – with Creative Services Manager…

  • I shop at Solcroft because…

    One week on and the fall-out from Waitrose’s latest marketing campaign continues to rumble on. Is this an example of a long-established brand experimenting with a newish toy in public and badly damaging its reputation in the…

  • Solcroft’s new website goes live!

    We’ve built a new place for us to call home, and we couldn’t have been happier to move in. And now it’s open to you all to come in and have a look around. What will you find? Hopefully, a site that gives you an idea of what we’re like…