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  • 3 ways to communicate complex ideas to your audience

    Communicating complex ideas or expert content to your audience in a clear and straightforward way requires a professional approach. Solcroft’s editorial team have put together their top tips to help you get your message across successfully.

  • 5 ways to make stock photography work for you

    When budgets or timescales dictate that stock photography is the only option, how can you make that work to your advantage? Here’s five easy ways to give your stock photography the personal touch.

  • 4 healthcare websites that make a big impact

    As a specialist in creating clear and simple communications in healthcare, I’ve looked at hundreds of websites in the sector. Some are amazing, others not so much. Here are four of my favourites.

  • East West Street

    Why grammar matters

    Few grammatical decisions can have had such significant consequences as the changing of a semi-colon to a comma in the legal charter of the Nuremburg trials, described in Philippe Sands’ powerful book, East West Street.

  • Why you should be using infographics

    Infographics are popping up across all industries. But why are they such a popular marketing tool? And how can you use them to help your business? Here’s our advice.

  • 5 design tips to reach the over-50s

    Today’s over-50s represent significant buying power, with money to spend and time to spend it. Here’s our top five design tips for reaching this valuable audience.