Portland recruitment

Reductions in nursing training places have made it increasingly difficult to recruit qualified nurses in the UK, so The Portland Hospital’s HR team asked Solcroft to produce a series of adverts for the nursing trade press to help them attract more applicants.

We researched the competition and went for a new approach, creating a flexible suite of ads that combined engaging imagery with compelling copy to show nurses how they would benefit by joining The Portland Hospital. Our campaign delivered a marked increase in the number of applicants, and helped our client fulfill their nursing requirements.