The Princess Grace Hospital: web content
HCA asked us to create patient-friendly and benefit-driven web copy for The Princess Grace Hospital, making it quick and easy for patients, doctors and the public to find what they need.
The hospital delivers a large amount of information online and we were conscious that searchers might be unfamiliar with medical terms, under pressure or even worried and upset. Easy navigation, accuracy and clarity were vital. Both the general public and medical professionals need to use the site so tone of voice had to be pitched skilfully.
Our rigorous organisation, good titling, clear language and intelligent navigation features have provided users with a smooth, efficient and reassuring web experience.